Launched in Jakarta on January 7th 1971, the Association of The Indonesia Tours & Travel Agencies (ASITA) is the only legally acknowledged non-profit alliance of Indonesian travel entrepreneurships. Operating under the RI Law No. 9/ 1990 regarding Tourism, ASITA provides headship to the communal efforts of Indonesian travel agencies.

The objectives and visions of ASITA are as follows:

  • To serve and protect the interests of its members
  • To mediate any tourism-related interests, both for its member and external parties.
  • To preserve the harmonic relationship and cooperation within its membership and externally, with both tourism-related and non-tourism-related parties.
  • To improve the image of the Indonesian tourism industry by ensuring satisfaction and security, while also protecting and guaranteeing the needs of the customers and other parties that are involved within the Association, without sacrificing the needs of its members.

All facets of travel agency operation are represented within ASITA’s partnership, which provides a number of services to the tourism and travel industry.

Achievements and Missions

The exclusively ordered organizations within ASITA have set up structures and made far-reaching efforts to boost the development, value and quality of Indonesian travel and tourism for the benefit of its membership. ASITA has long been active in providing a cohesive structure in order to accommodate the aspirations of its members, while uniting and enhancing its members’ efforts to achieve collective goals, as well as inter-mediating the travel entrepreneurship with government and other parties. In addition to encouraging cultural and environmental-based tourism, ASITA is optimally adopting the local genius concept, while also developing the environmentally friendly civil-based cultural tourism industry.

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